
BiY is a forward-thinking distribution company on a mission to elevate health and beauty experiences across Southeast Asia.
We bring together trusted, high-quality products—from legendary favorites to exciting new brands—to make them accessible for everyone.
Our Expertise

Extensive Retail Reach
Our widespread partnerships with top retailers ensure that brands secure prime visibility and seamlessly enter new markets.
Our large footprint connects brands directly to new markets and untapped customer segments.

Brand Empowerment
We champion both renowned household names and up-and-coming innovators, providing them with tailored strategies for maximum presence in Southeast Asia.

Digital-Driven Operations
Real-time data tracking and e-commerce integrations ensure a smooth, cost-effective path from factory to consumer.

Local Dynamics & Cultural Resonance
Each community is unique. Our localized approach aligns brand messaging with regional trends, creating authentic connections that foster long-term loyalty.
We tailor strategies to local cultures and trends, delivering success for brands and more choice for consumers.
Retail Chain Network in Cambodia
E-Commerce Partner in Cambodia
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Emily (CEO) Featured in Korean Beauty News: Discussing Southeast Asia’s Retail Opportunity
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Inside Meeting Room: Emily (CEO) Direct Brand Meetings in Seoul
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Emily (CEO) at COSMO Seoul: Scouting Trends & Brands Firsthand
Our Values
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Trust & Transparency
We rigorously vet products and partners to guarantee quality.
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Transparency
Honest communication underpins everything we do, ensuring clarity and integrity for our partners and consumers.
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Local Dynamics
We respect regional customs and preferences to enhance community well-being.
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Accessibility
We believe in making high-quality health and beauty solutions available to every community we touch.
Our Recognition
To unlock your brand growth in one of the world’s most dynamic market.
Experience the BiY difference—where innovative technology, bold market strategies, and unwavering sustainability come together to shape the future of health and beauty.
Together, let’s shape a healthier, more beautiful future—one product at a time.
For Partnership, contact: hello.biyasia@gmail.com
Contact Us
Know More About Us
How does BiY differ from traditional distributors?
We’re more than just a distributor. BiY leverages advanced analytics, e-commerce integrations, and strategic partnerships to accelerate brand growth—delivering faster market entry and deeper consumer engagement.
Which regions does BiY cover?
We focus on key markets across Southeast Asia, including emerging locales with high-growth potential. Our extensive network continues to expand to ensure brands reach new audiences effectively.
What types of brands does BiY partner with?
Our portfolio spans timeless icons in health and beauty as well as emerging labels that challenge industry norms. If a brand meets our quality and sustainability criteria, we’re eager to help it succeed.
How to contact BIY for partnership?
You can reach us at hello.biyasia@gmail.com
Blog posts
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How Travel-Size Skincare Became a Category Driv...
Miniatures were once just a freebie. But in 2025, they’re a strategic product segment. Why? Because: Consumers love variety and portability. They allow trial without heavy commitment. Retailers can upsell,...
How Travel-Size Skincare Became a Category Driv...
Miniatures were once just a freebie. But in 2025, they’re a strategic product segment. Why? Because: Consumers love variety and portability. They allow trial without heavy commitment. Retailers can upsell,...
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What Southeast Asian Retailers Expect from Skin...
Old B2B was just wholesale pricing. New B2B is an experience. In 2025, retailers expect skincare distributors to offer: Product authenticity (with barcode tracking) Local language sales support Trend forecasting...
What Southeast Asian Retailers Expect from Skin...
Old B2B was just wholesale pricing. New B2B is an experience. In 2025, retailers expect skincare distributors to offer: Product authenticity (with barcode tracking) Local language sales support Trend forecasting...
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K-Beauty Trends to Watch in 2025: From Ingredie...
K-beauty never stops evolving — and 2025 is no exception. Retailers planning their skincare shelf strategy should watch five dominant movements: Microbiome-balancing products — post-acne and barrier-repairing. SPF that feels...
K-Beauty Trends to Watch in 2025: From Ingredie...
K-beauty never stops evolving — and 2025 is no exception. Retailers planning their skincare shelf strategy should watch five dominant movements: Microbiome-balancing products — post-acne and barrier-repairing. SPF that feels...
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Why Southeast Asia’s Retailers Are Demanding Qu...
As Korean beauty continues its explosive growth in 2025, Southeast Asian retailers face a serious challenge: how to source high-demand products without compromising on authenticity. The rise in counterfeit skincare...
Why Southeast Asia’s Retailers Are Demanding Qu...
As Korean beauty continues its explosive growth in 2025, Southeast Asian retailers face a serious challenge: how to source high-demand products without compromising on authenticity. The rise in counterfeit skincare...